#11 - The Science of Decision-Making and the Algorithm of Choice

We make an estimated 35,000 decisions every day. Most of them are small — what to eat, what to wear, whether to read the notification or ignore it. But others? They shape careers, relationships, businesses, the house we live in… our lives.

In today's Episode, Igor Alcantara and Angelika Klidas will talk about decision making. Some decisions are made in milliseconds. Others paralyze us for days. Some we make from the gut, others from a dashboard. But here’s the question: Can decision-making be taught, modeled, and optimized? Listen to this episode and find out.

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Visit our website: https://www.datavoyagers.net/

Links Mentioned

You can buy Angelika Klidas book at: https://www.amazon.com/Data-Literacy-Practice-decisions-intelligent/dp/1803246758
Qlik AI Reality Tour: https://pages.qlik.com/AIRealityTour.html
Multi-Armed Bandits in Qlik: https://www.datavoyagers.net/post/multi-armed-bandits-applied-to-qlik
Article Judgment Under Uncertainty: https://www.jstor.org/stable/1738360
Article Prospect Theory: https://www.jstor.org/stable/1914185

Sponsorship
This episode is sponsored by IPC Global: https://ipc-global.com/

Credits:
Igor Alcantara: https://www.linkedin.com/in/igoralcantara/
Angelika Kildas: https://www.linkedin.com/in/angelikaklidas/ 

Audio Editing: 
Leo Oliveira: https://www.instagram.com/leooliveirabass/

Image and Production:
Igor Alcantara: https://www.linkedin.com/in/igoralcantara/